BSE Spotlight: Pureology

Our newest addition to our professional haircare section, Pureology, is a notable brand reputed for its range of highest quality, sulfate-free products. The decadent textures of their shampoos, the captivating fragrances of their conditioners, and their overall rich, creamy lather are only part of the reason why we love them so much!

Read on below to learn a little bit more about why we’re Pureology obsessed:

 

WHAT IS PUREOLOGY BEST KNOWN FOR?

 

Pureology–created in California in 2001–was born from a powerful idea: creating the best professional products for color-treated hair. Therefore, each and every single one of their formulas are adapted to the specific needs of hair that has been bleached or dyed.  

 

Their approach redefines haircare as their products are also 100% vegan and without sulfates. Their custom formulas are also highly concentrated with powerful ingredients, meaning your hair will get the most out of every single drop. Their shampoos can last for up to 70+ applications in a single bottle.

 

They’ve come to prove that high-performance formulas can be achieved, all while caring with integrity for the planet and our animals!

 

PUREOLOGY VALUES

 

While organic and natural hair products are now part of our mainstream consumption, Pureology was one of the first haircare ranges to remove the use of sulfates, parabens, and unnecessary chemicals from their products. They have been perfecting their formulas for years and standing behind their three main values:

 

• The integrity of their high-performing products to deliver the best quality and extraordinary color care.
• Their duty towards sustainability and protecting the environment.
• Transparent communication and giving all Pureology professionals and consumers around the world insider access to how formulas are created.

 

KEY FORMULAS 

 

The brand has patented its technologies and branded its formulas, giving them an unmatched uniqueness. Some of their creations include the Antifade Complex®: their patented ingredient blend (including sunflower seed, a UV Filter, and Vitamin E), infused into every formula to protect color vibrancy and ensure lasting color payoff. These formulas fight color-depleting environmental effects while ensuring lasting shine. 

 

Their Zerosulfate® blend–made of corn, coconut, and sugar–replaces the use of sulfates to gently cleanse without stripping color, all white being mineral-oil and paraben-free.

 

Curious to try it out for yourself? Check out some of our favorites below! 

 

 

PUREOLOGY HYDRATE SHAMPOO

 

PUREOLOGY STRENGTH CURE CONDITIONER 

 

PUREOLOGY SMOOTH PERFECTION SMOOTHING SERUM

 

PUREOLOGY COLOR FANATIC MULTI-TASKING DEEP TREATMENT MASK

 

Until next time,

 

The BSE Team