BEND Beauty defines beauty as a state of being - the conscious choice to live meaningfully, authentically, and marvellously. They believe everything is connected in the world around us, and within us. They are (very) passionate about science. BEND Beauty's core research explores the way natural bioactives–working in synergy–create measurable and beneficial effects on skin health and aging. Their ingredients are responsibly sourced and they fund environmental projects focused on conservation and climate change. They believe that business can be a force for good in this world, helping to shift our attitudes and actions toward restoring and sustaining the health of the environment. For any business, the path to sustainability is challenging. For Bend Beauty it’s a path they choose to lead.