Selfcare by Bloom

Selfcare by Bloom - A Journey of Confidence and Self-Expression

Founded in 2021 by Lauren Padua, Selfcare by Bloom was born from a desire to create a makeup brand that celebrates individuality and empowers self-expression. Lauren, a passionate advocate for self-love and mental health awareness, envisioned a brand that goes beyond the surface, promoting confidence and encouraging everyone to embrace their unique beauty.  

Your Path to Confident Beauty

Selfcare by Bloom is committed to delivering exceptional makeup products that foster empowerment and self-confidence. We believe makeup is more than just a cosmetic; it's a tool for self-expression, creativity, and a vital part of your self-care routine. Our mission is to inspire individuals of all backgrounds to embrace their unique beauty and unleash their true potential, making every day a celebration of self-love and individuality.  

Makeup for Everyone

Whether you're a makeup enthusiast or just beginning your journey, our user-friendly products and expertly crafted formulations are designed to help you always look and feel your best. From radiant foundations to vibrant lip colors, each product is thoughtfully created to suit all skin tones and types, ensuring everyone can find their perfect match.  

Quality and Inclusivity

At Selfcare by Bloom, quality and inclusivity are paramount. We use high-quality ingredients and prioritize creating products that are suitable for all skin types and tones. Our commitment to inclusivity ensures that everyone can experience the joy of makeup and express themselves freely.  

Join the Selfcare Movement

Join us in celebrating the joy of makeup with Selfcare by Bloom—where beauty meets self-care, creativity thrives, and confidence truly blooms. Embrace your beauty journey with us and discover how powerful makeup can be in expressing your most authentic self.

Free shipping in Canada on orders over $99. Free samples with every order.