Full Ingredient ListUnlike other brands, we don’t just highlight a few hero ingredients and hide the rest. We highlight all of our ingredients because they are all heroes.

Coco Glucoside: Derived from coconut oil and fruit sugar, gently cleanses without stripping natural oils.
Glycerin: A plant-based moisturizer that draws moisture into the hair and scalp.
Aqua (Water): The pure, hydrating base of our shampoo.
Lactobacillus Ferment (Probiotics): A probiotic that supports a healthy scalp environment.
Lactic Acid: Helps to restore the hair's natural acidity, promoting smoother, shinier hair.
Butyrospermum Parkii (Shea) Butter: Nourishes and moisturizes the scalp and hair for softness and shine.
Sodium Alginate (Seaweed Extract): Extracted from seaweed, it adds texture and helps to thicken the shampoo.
Lavandula Officinalis (Lavender) Flower Oil: Soothes the scalp and adds a calming fragrance.
Cera Flava (Beeswax): Helps to lock in moisture and protect hair from environmental damage.
Sodium Bicarbonate (Aluminum Free Baking Soda): Gently cleanses and balances the scalp's pH.
Titanium Dioxide (CI 77891): Natural minerals that provide the shampoo's purple hue.
Linalool: a naturally occurring aroma compound found in many plants that contributes to their essential oils.
Vanilla Planifolia (Vanilla) Fruit Oil: Provides a warm, comforting scent.
Mica (C177019): Natural minerals that provide the shampoo's purple hue, sourced from the USA.