Makeup Foundation

Our collection offers a variety of foundations to suit different skin types and preferences, including liquid, powder, stick, and cream formulations. Each type provides different levels of coverage, finishes from matte to dewy, and benefits tailored to specific skin needs.

Finding the perfect match involves understanding your skin's undertone (warm, cool, or neutral) and testing the foundation along your jawline in natural light. Consider using online shade finders or consult with our customer service for guidance. It's also wise to have a couple of shades on hand to match your skin as it changes with seasons or tanning.

Many foundations today come with added SPF protection. We offer a range of products that include SPF to help protect your skin from sun damage while providing coverage. Remember, for prolonged sun exposure, wearing additional sunscreen under your makeup is recommended.

For a natural finish, choose a foundation that matches your skin tone and type. Apply a primer first to smooth the skin, then use a brush, sponge, or fingers to apply the foundation, starting at the center of the face and blending outward. Build coverage gradually and set with a light powder if desired.

We aim to cater to all beauty preferences, including offering cruelty-free and vegan options. Check individual product details for certifications and ingredient lists. We support ethical beauty choices and provide a variety of options to fit those values.