Skincare Tips by Age

The professional skincare options available today offer remarkable opportunities for preventing and repairing skin damage as we age. With the privilege of aging better than any previous generation, it's crucial to tailor your skincare regimen to your specific age group and skin needs. Read on below to discover our expert recommendations for each age group, ensuring that you can enjoy radiant skin at every stage of life!


YOUR 20s


This is the most important decade for your skin, as the way you care for it now will determine how it will look for the rest of your life. Your skin is likely at its healthiest and boosted with collagen, while whatever sun damage you may have has likely not yet started to show.


However, a common concern for this age group will likely be acne. Once severe hormonal issues are ruled out, this concern is likely due to using too many products. Treating the skin gently during this decade is best in order to preserve the skin’s protective barrier.


We love recommending simple, soothing products like a professional Vitamin C serum (such as the Vivier Skin CE Peptides) and boosting masks like the Biophora Multivitamin Freeze Mask. A professional treatment lotion, such as the Vivier Skin Acne Treatment Lotion, can also be used for stubborn acne breakouts. 


YOUR 30s


Even if you’ve taken good care of your skin, you may start to notice fine lines and wrinkles––especially around your eyes and mouth––around your 30s and up.


The culprits responsible for this are usually genetics, pollution, sun exposure, and stress. Women with darker skin tones might notice hyperpigmentation and unevenness, while women with lighter skin tones may start to see brown spots.


During this period, the skin also starts to get a little bit thinner and cell turnover has begun to slow down, making your complexion look a little duller.


If you haven’t already, incorporating a pure retinol––like the amazing PCA Skin Intensive Age Refining Treatment–– is a great addition to your skincare routine. You’ll also want to start adding a little extra hydration to your routine, like the Skinceuticals H.A. Intensifier. A skin-brightening agent, like hydroquinone incorporated into the ZO Skin Health Brightalive® Skin Brightener, is also a great option for skin discoloration.


Last but not least, you should definitely be incorporating some skin-supporting supplements, such as the Vital Proteins Collagen Peptides.


YOUR 40s


Between the 40s and 50s (nearing the menopausal period for many women), deeper wrinkles tend to set in around the eyes and mouth. As you start to lose subcutaneous fat, there can also be an overall loss of volume in the face.


Collagen production will also slow, and acne may spike due to fluctuations in estrogen and progesterone levels–especially for women. These hormonal changes from perimenopause can cause acne, rosacea, red patches, or broken blood vessels––regardless of your race, ethnicity, and skin type.


Our suggestions? It’s important to keep using retinol treatments (we love the Jan Marini Age Intervention Retinol Plus for this) and skin supplements. You can also incorporate targeted treatments if you’re experiencing specific concerns; for example, the ZO Skin Health Acne Treatment Pads or the IMAGE Skin Care Clear Cell Restoring Serum are great options for breakouts, while the Rosacea Kit by NDV is great for those with broken capillaries and redness.




It's never too late to stop the progression of skin damage––nor to treat and prevent further concerns. Because cellular turnover is slower, the biggest change you’ll notice is dryness and a loss of elasticity.


These years will introduce heightened dryness as your primary skin concern, which means your new motto should now be moisturize, moisturize, moisturize!


Here are some deeply hydrating options:








And just as importantly, protecting your skin with a stronger SPF––no matter the season––is a must!






Until next time, take care of the skin you are in…no matter your age!


The BSE Team


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